On the eve of the world’s most glamorous racing event, TAG Heuer hosted an annual VIP feast on a luxury yacht anchored in the port of Monaco with the unique color of the TAG Heuer brand. All members of the McLaren Mercedes team, a long-standing partner in Formula One. On the second day, the Formula One Grand Prix Monaco race was held as scheduled on the track with the TAG Heuer banner. In the TAG Heuer luxury box with invincible vision, TAG Heuer’s racing brand ambassadors and many celebrities have witnessed this exciting event.
However, the cooperation between TAG Heuer, the world’s leading Swiss chronograph brand, and the official organizer of the Formula 1 Monaco Grand Prix, the Automobile Club de Monaco, goes far beyond that. The in-depth cooperation on this basis can be described as a long history.
TAG Heuer and the Monaco Automobile Club: Pioneers Changing the Age
In 1911, the Monaco Automobile Club founded the Rallye de Monte-Carlo, which was the first time to gather racers from all over Europe to compete for the championship. In this winter event, vehicles using steam engines or internal combustion engines raced across the continent, and finally reached the terminal station, the famous casino Monte Carlo. In the same year, the ‘Time Journey’ dashboard chronograph developed by TAG Heuer applied for and was patented. This is the world’s first 12-hour dashboard chronograph designed for cars and aircraft. In 1916, TAG Heuer made another major breakthrough and launched the world’s first chronograph stopwatch accurate to 1 / 100th of a second. In 1929, the Monaco Automobile Club hosted the world’s first Formula 1 Grand Prix on downtown streets; 70 years later, the Monaco Automobile Club organized the world’s first clean energy vehicle rally.
Today, TAG Heuer is proud to be a partner of the 15th Rallye de Monte Carlo des Energies Nouvelles organized by the Monaco Automobile Club, which was successfully held in March 2014.
In May of this year, all the eyes of the world turned to the historic Grand Prix de Monaco. This is also the 499th time that TAG Heuer and its many-year partner McLaren Mercedes have participated in the world. Formula One events. This event gives TAG Heuer the opportunity to once again consolidate and demonstrate its position as the pioneer of Swiss watchmaking at Formula One.
TAG Heuer, the world’s most established and traditional watchmaking brand
In 1969, the first watch brand to sponsor professional racing driver Jo Siffert
In 1971, he co-starred with the famous movie star Steve McQueen in the movie ‘The Speed’ because of its unique brand color, coat of arms and design.
From 1971 to 1979, the first watchmaking brand to become a partner of the Formula 1 team in the world-the Ferrari team
Since 1985, the watchmaking brand that has won the Monaco Grand Prix the most (15 times) and has the longest cooperation with the Formula 1 team in the world (29 years)-McLaren Mercedes
From 1992 to 2003, the official Formula 1 timer in the world-timing accuracy of 1/1000 second
From 2004 to 2006 and 2014, the official timer of the Indy Racing League-timing accuracy of 1/10000 seconds
Official partner of the Monaco Automobile Club in the Formula 1 Monaco Grand Prix since 2011
TAG Heuer: the watchmaking brand that invented the motorsport chronograph
TAG Heuer first established the link between motorsports and watches, and continued to build and operate for many years, ultimately achieving its unprecedented luxury.
Through years of cooperation with top teams, racers and racing cars, TAG Heuer, the world’s leading avant-garde watch brand, has continuously challenged and exceeded the limit of precise timing from 1/10 second, 1/100 second, / 1000 seconds, or even 5/10000 seconds.
TAG Heuer and Monaco: collaboration between watchmaking brands and Monaco Automobile Club enters a new phase
From Juan Manuel Fangio to Jenson Button, every world champion and every race has written the legend of TAG Heuer, but there are no races Like the most prestigious and legendary Monaco Grand Prix.
TAG Heuer’s place in the Monaco Grand Prix is unique in the Swiss watchmaking industry. In the history of the Monaco Grand Prix, TAG Heuer has sponsored more champions than any other brand. These brand ambassadors include Niki Lauda and Jody Scheckter. , Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Raikkonen (Kimi Räikkönen), Fernando Alonso, and Lewis Hamilton.
In 2011, TAG Heuer signed a historic cooperation agreement with the Monaco Automobile Club, becoming the official partner of the Monaco Automobile Club and its most attractive Monaco Grand Prix watches, chronographs and glasses.
TAG Heuer and Monaco 2014: Keeping pace
When working with all motorsport partners, TAG Heuer’s contribution has always been more than just hanging a banner of its own brand above the track or participating in celebrations after the players have won the championship. In fact, before the start of the race, TAG Heuer went deep into the track’s pits and equipment area, and worked side by side with the drivers and team staff.
This classic Monaco event provides a perfect platform for TAG Heuer’s new racing chronograph:
MONACO Calibre 6 Automatic Watch 2014 (37mm)
Decades of racing legends create epoch-making revolutionary designs. In 1969, TAG Heuer launched the Monaco series of watches, achieving two of the world’s best: the world’s first waterproof watch with a square case and the world’s first self-winding chronograph. A year later, the famous movie star Steve McQueen was deeply attracted to his stunning design. What he wore in his representative work ‘The Speed’ was this Monaco watch, which created the watch. Classic status. Far ahead of their time, Monaco’s latest Monaco Calibre 6 self-winding watch 2014 is still at the forefront of the era design.
Like the stubborn Steve McQueen and the most prestigious Monaco Grand Prix, the 2014 Monaco Calibre 6 self-winding watch perfectly inherits the essence of the Monaco series. The new Monaco collection has an uncompromising design style and bold all-black colors. The black titanium carbide-coated case and crown are specially matte and polished, while the white luminous hour markers and small red seconds hand contrast sharply with the black dial, and the hour markers around the small black counter are also processed. With milky treatment. The strap made of perforated calfskin reveals a red lining, which adds to the male masculine confidence.
CARERRACalibre 1887 Chronograph (43mm) Limited Edition Monaco Grand Prix
A sports chronograph designed for professional racers and avid racing enthusiasts, it has become TAG Heuer’s traditional icon in the field of motor sports. The Carrera series was designed by Jack Heuer himself in 1963. It is named after the most difficult and endurable race in motorsport-the ‘Carrera Pan American Mexico Road Race.’ The Carrera series was once a must-have for every Ferrari driver. In 1970, every Ferrari driver-Jackie Ickx, Clay Regazzoni, Mario Andretti, Carlos Reitman (Carlos Reutemann) and Judy Shecott-both wore a golden Carrera engraved with their name and blood type. Since then, the Carrera series has become the love of every legendary TAG Heuer driver. These great names include-Alan Prost, David Kuthard, Kimi Raikkonen, Fernando Alonso, Louis Hamilton, Jenson Button …
The latest version of the Carrera series is the same as standard for McLaren professional drivers and pays tribute to the classic Monaco Grand Prix-the red Monaco Grand Prix is engraved on a ceramic watch with a speedometer Ring, and its official logo with a limited edition serial number (0001/2500) is etched on the sapphire case back. Hidden under the watch is TAG Heuer’s 100% Calibre 1887 movement. The exquisite black dial is decorated with two gray stripes and a red line, while the hands and the hand-assembled Arabic numerals are treated with a special ‘black gold’ coating. The 43mm watch case is made of sandblasted secondary titanium alloy with titanium carbide coating. The black rubber strap has a unique embossed tyre pattern, inspired by the tyre patterns used by Formula One in the world when Carrera was born in 1963. Authentic racing allusions and professional racing design, the Carrera Monaco Limited Edition pays tribute to TAG Heuer’s unique racing tradition!
Carrera Calibre 1887 dashboard chronograph (45mm)
The design of this unique chronograph is inspired by TAG Heuer’s first dashboard timer and Carrera Mikrogirder, who won the Swiss watchmaking industry’s highest award in 2012, the Geneva Fine Watch Award ‘Golden Hands’. The classic stopwatch design and racing aesthetics create its black dial with sunburst effect, hand-assembled Arabic numerals and silver-polished chronograph counters. The 45mm case is made of steel and titanium, and the surface is polished, fine-brushed and sandblasted, while the bezel and its outside are covered with a titanium carbide coating. You can see the Calibre 1887 movement produced by TAG Heuer through the smoke-colored sapphire caseback. The strap uses soft black alligator leather with black titanium buckles and buttons. In all respects, this chronograph shows the spirit of TAG Heuer’s breakthrough tradition and the pursuit of extreme performance.