2012 High-end Watch Slow Slowly Seeking Progress

Bur Watch’s new female spokesperson, mountaineer Edurne Pasaban
Hamilton
Jazz Master Watch
Certina Smart Series
DS MULTI-8 all black watch
This year is the eighth year that Certina has cooperated with the Sauber team.
Raymond Weil Free Knight will dazzle black watch
Boer engineer hydrocarbon series ceramic medium
HayThe CEO of Swatch Group, the world’s largest watch manufacturer and distributor, Nick Hayek, said recently that sales of the Group’s high-end watches in China slowed in 2012 and the focus will shift to the mid-market. For many watch owners, the word ‘slowdown’ seems reluctant to mention it, fearing that the action will be slightly slower, and they will be completely forgotten by the impatient Chinese customers. In fact, ‘slowing down’ does not mean ‘putting down’. Mo is nervous, but just breathes a little in his busy life. Text / Chu Jing
Hamilton, the perfect combination of American style and Swiss craftsmanship
Every year in Basel, watch editors and journalists flying around the world can quickly enter the working state. Naturally, the big Hamilton aircraft hanging at the station is the only one. Founded in the United States in 1892, the Hamilton Watch is the perfect combination of a free-spirited American spirit and a refined Swiss craftsmanship. In addition to its outstanding performance in the field of aviation watches, many cooperations with Hollywood have made Hamilton one of the most American-style brands.
In recent years, with the pace of entering the Chinese market, the brand has also begun to enter the Chinese film industry. In ‘I Know Women’s Heart’ which was released last year, Andy Lau’s aviation helicopter series worn in the film has won the favor of many movie fans and ‘Han watch’ fans. ‘Married to a Hundred Percent Man’, which was released some time ago, Zheng Zhongji and the Jazz Master series explained to us what is called ‘One Hundred Percent’. As a family classic, the Jazz Master has a simple and low-key appearance, known for his tough atmosphere. It is equipped with the H21 movement independently developed by the brand, revealing the classic and stable temperament from the inside out.
Certina, a cost-effective sports watch brand
Brands of the Swiss watch group are concentrated in Basel 1, each brand uses every effort to decorate its own booth, and hopes that through the display in the exhibition hall, viewers will be able to understand the brand’s DNA at first glance. Certina’s most dazzling ‘logo’ is the cool F1 car in the exhibition hall, which highlights the brand’s inherent sports genes.
Certina started in 1888 and became a member of the Swiss Watch Group in 1983. It is a mid-range sports watch brand in the group. The biggest competitive advantage in the market lies in its high cost performance. The retail price is between 3000 and 15,000. This price is quite close to the people.
Sporty style and dual insurance ‘DS’ system are the two most important labels of Certina, and it is the capital that can show its magic in the three major fields of water, land and air exploration. The brand’s sporting style is reflected in its cutting-edge sports: In 2005, Certina married the world Formula 1 car and became the global official partner of the Sauber Petronas team.
全新 The new models of kinetic energy, masters, intelligence, champions and other series introduced this year also reflect the unique style of the brand’s classics and sports. Friends who like to travel and exercise will definitely be particularly interested in the new Smart Series DS MULTI-8 all-black watch launched by Certina.
The new model is equipped with the same ETA 8 analog digital quartz movement as the original smart series. It has many practical functions, such as ‘switchable’ time zone display, full calendar information, alarm, countdown and countdown timer . The all-black dial is both sporty and stylish, and can also be used for formal occasions such as business, which confirms the biggest advantage of Certina’s ‘high cost performance’.