After more than a month of decorating the Romeo Drum, on August 1st this year, the Montblanc Taipei 101 store was reopened with the expectation of consumers, and the store not only introduced a new decoration design The concept, the number of pings has expanded from 30 pings to 60 pings in one fell swoop, which has doubled. It has also become the brand’s largest image flagship store in Taiwan. The head office has given it a beautiful name-‘Jewellery Boutique’.
Giant ring box opens
On the opening day, popular idol actors Zhang Xiaoquan and Xu Weining joined hands at a press conference. The two, especially on the eve of Chinese Valentine’s Day, revealed to the media the Valentine’s Day gifts they most wanted to receive. Xu Weining was wearing Montblanc’s brand-new Cabochon de Montblanc series of high-end jewellery. She said softly: Cabochon’s pink color, wearing a floating sense of happiness; As for the manly Zhang Xiaoquan, it is for Nicolas on the wrist The Rieussec automatic chronograph has a soft spot.
Afterwards, Zhang Xiaoquan and Xu Weining both wrote a small card of love and dedicated it to their respective lovers in real life. What is the content? Attracted a bit of curiosity from the media, and the spotlights continued. In the end, the two placed the love card in a giant ring box designed by Montblanc, and after opening them together, a large Cabochon ring with a dazzling light appeared, symbolizing the official reopening of the Montblanc Taipei 101 store.
Double the number of floors
Taipei 101 has always been a first-class theater of the boutique industry. Montblanc settled in as early as 2005, and moved to the current second-floor counter in September 2006. Its performance has maintained steady growth in recent years and has performed well. To be a loyal customer of Montblanc, and to bring a brand new impression to Taiwanese consumers, under the careful planning of the headquarters and the Taiwan branch, this specialty store called Jewellery Boutique, in addition to expanding its business area by 1x, At the same time, Montblanc’s latest image concept store design was introduced, with elegant off-white as the main axis, supplemented by dark blue furniture and display cabinets, conveying the extraordinary taste that the brand has always adhered to.
Stepping into the Montblanc Taipei 101 store, the dazzling large crystal lamp immediately came into view and looked up. The bottom of the crystal tube was also decorated with Montblanc hexagonal white stars, which shows the ingenuity and wisdom. In particular, the gorgeously remodeled Jewellery Boutique fully displays the four major product lines of Montblanc jewellery, watches, leather goods and writing instruments. For example, under the central crystal lamp is the Montblanc fine jewelry and watch display area. The brand’s irreplaceable writing instrument display cabinet since its inception; go further and expand the room where dozens of large leather goods are displayed on the wall, and the glass cabinet in the middle is men’s fashion such as cufflinks and pen Boutique; open the hidden door next to it is the exclusive VIP room exclusive for top VIPs.
Strengthen professional watchmaking
In addition, in recent years, Montblanc has actively entered the field of professional watchmaking, with great results. As a result, the re-opened Taipei 101 store also specially enhanced the overall presentation of high-end watches: the entire wall window on the right side and the glass case below show the charming watch masterpieces in an orderly manner; on the left is The new concept of the long-shaped display window highlights the brand’s first self-made movement watch Nicolas Rieussec’s proud posture, including an antique that is based on the clock movement invented by Nicolas Rieussec in 1821. Timing device, eye-catching.
As for the last part of the store, it is the Villeret 1858 area exuding exquisite craftsmanship. The chronology on the wall is silent, telling the development history of the Minerva watch factory for more than 150 years. It is displayed with the top-level Villeret 1858 watch display Let watch fans and collectors stop and linger.
Paintings by young artists
In addition to the brand’s full range of products, there is no doubt that the century-old brand Montblanc has spared no effort to promote art and culture. Here, the store also carefully set up painting exhibition areas for young artists. This is from the ‘Montblanc Young Artist World Patronage Project’ officially launched in 2004. Through the brand boutiques strictly selected by the main factory, one of the creative paintings of young artists selected by Montblanc is permanently displayed, just like an art museum. Exudes a strong humanistic and artistic atmosphere.
It is worth mentioning that since it is called Jewellery Boutique, Montblanc will hold large jewelry exhibitions from time to time in the future. In addition, exclusive Taiwanese merchandise including top jewelry, limited writing instruments, etc. will also be available at Montblanc Taipei 101 as soon as possible. Stores are presented globally simultaneously. From now on, Montblanc sincerely welcomes all guests to come to this Jewellery Boutique to experience the new atmosphere of the century-old boutique brand.