Professional Timepieces Lead Fashion: Dior Chiffre Rouge

I have to say that the world is changing too fast, and even if it is the rule of today, it may be replaced by a new life tomorrow. How to stay at the cutting edge is a challenge no matter in which industry. In the era of cross-field prevalence, being yourself does not mean that you are the only one in your eyes. Moderate integration of different professions is also a way of doing business. As early as 2004, Dior combined the concept of watches with clothing. Through the successful fashion experience of Dior Homme’s chief designer Hedi Slimane, it sparked innovation in two very different fields, and also for the historic watch industry. Inject new energy. This is Dior’s menswear watch, Chiffre Rouge.

Hedi Slimane

   ChiffreRouge A03 stainless steel case, 36 mm diameter, ETA2824 Calibre self-winding movement, 38-hour power reserve, hours, minutes, seconds, date display, sapphire crystal glass and back cover, water-resistant to 50 meters, stainless steel chain strap, other Alligator strap.
   As a costume designer, Hedi Slimane is a very successful figure in the fashion industry. He is good at using the clean lines to interpret the thin body. It is from Slimane, which is designed to be tight-fitting, with a taste of rock musicians. In 2000 Slimane started designing men’s clothing for Dior Homme, bringing an unprecedented concept to the brand’s style. His design set off a trend of slim fashion, making many people who couldn’t wear Dior Homme clothes oblige to lose weight for him.

   ChiffreRouge A02 stainless steel case, 38 mm diameter, ETA2894Calibre self-winding movement, COSC certification, 42-hour power reserve, hours, minutes, small seconds, date display, chronograph, sapphire crystal glass and back cover, waterproof 50 Meter, alligator strap.
   The Dior Chiffre Rouge series has more than ten years of history. It is the brand’s only men’s watch so far, and it is also the only timepiece that combines clothing design and clockwork. Operated by Slimane, the creative inspiration is naturally drawn from the designer’s fashion concept. Unlike the rugged, masculine masculinity that is big and beautiful, Chiffre Rouge is mostly surrounded by a diameter of 36 to 38 mm, and the largest is only 41 mm, which is suitable for wearing a narrow top; like the clothes designed by Slimane, the pure The color scheme creates a strong contrast. Each line of the case is like a knife-cut suit, and it uses asymmetrical cut edges to highlight its characteristics.

   ChiffreRouge C03 stainless steel case, 38 mm diameter, mother-of-pearl dial, ZenithElite691Calibre self-winding movement, 50-hour power reserve, hours, minutes, small seconds, date, moon phase display, sapphire crystal and back case, waterproof 50 meters, calfskin strap, limited to 100 pieces.
   The series name ‘Chiffre Rouge’ means ‘red numbers’ in French. Whether it is the Arabic numbers in the date window of the dial, or the particularly prominent keys and crowns, you can find the real red elements, embellishing the identification of the watch degree. This series has many styles. From the functional perspective, it can be divided into three hands, chronograph, moon phases and two places. Despite 11 years, the typical case remains the same, suitable for any function of timepieces, telling the fashion soul from clothing design.

   ChiffreRougeC05 stainless steel case, 38mm diameter, ZenithElite682Calibre self-winding movement, 50-hour power reserve, hours, minutes, small seconds, date, 24 hours time display, sapphire crystal glass and back cover, waterproof 50 meters , Calfskin strap, limited to 100 pieces.
   As for the simple appearance, it is not small. In addition to the models equipped with ETA movements, watches such as Chiffre Rouge C03 moon phase and C05 time are equipped with Zenith research and development movements to get rid of the public’s ‘fashion fashion watches’. Stereotypes-more precisely, Dior Chiffre Rouge is a timepiece with professional watchmaking standards. Behind the sapphire crystal glass back cover, the words ‘DIOR HOMME’ are engraved on the automatic plate, representing a wonderful cooperation relationship between different fields. Whether with stainless steel, calfskin or a hand-stitched alligator strap, it is a fashionable choice.

   Under the simple appearance of DiorChiffreRouge, it is not small. In addition to the models equipped with ETA movements, watches such as ChiffreRouge C03 moon phases and C05 time are equipped with Zenith research and development movements, which is free of the popular fashion watch Stereotypes-more precisely, DiorChiffreRouge is a timepiece with professional watchmaking standards.

Jaquet Droz Showcases Deep Naturalism With The New Magic Lotus Automaton Automatic Doll Watch

Koi Magic Lotus Automaton presents a lush and rich picture of activities. It invites people to settle in a quiet Zen garden and take a closer look at the natural beauty. Flowers and plants are staggered and spread out, full of vitality, and subtle details are revealed in the noble art and craftsmanship.

J032633270_MAGIC LOTUS AUTOMATON

  Jaquet Droz presents an event scene like never before. The brand’s new masterpiece, the Magic Lotus Automaton, celebrates life and the eternal cycle of life. Equipped with a brand-new mechanism of in-house design and assembly, this automatic doll work can be used for stage events longer than four minutes. A gorgeous naturalistic drama unfolds gradually, showing the elegant beauty of the Zen garden.

J032634270_MAGIC LOTUS AUTOMATON

J032634270_MAGIC LOTUS AUTOMATON

  The concept of eternal reincarnation, rebirth or reincarnation of life, which has been seen in Asia, ancient Greece, and monotheistic beliefs for thousands of years, is also reflected in the changes of the four seasons caused by the operation of the earth and stars in daily life.

J032633270_MAGIC LOTUS AUTOMATON

  In the new automatic doll watch, Jaquet Droz chooses to perform this eternal cycle through lotus. The four lotuses represent the four seasons, or according to the monsoon weather, representing the various stages of life.

J032633270_MAGIC LOTUS AUTOMATON

  The mother-of-pearl bud at 3 o’clock symbolizes the bud of a lotus flower with buds waiting to be released. The flower buds are portrayed in a three-dimensional manner, wrapped in a flower crown made of gold petals, which means spring. The lotus blooming proudly on the left represents summer. This simple and elegant miniature masterpiece is a collection of Jaquet Droz’s many arts and crafts. The petals are carved with mother-of-pearl, and then covered with a thin layer of translucent paint to add a three-dimensional effect. The yellow claws of the yellow sapphire core turn into pistils and stamens, and they want to fly by the wind to conceive a new lotus flower. A lotus flower on its side fell on the water and floated with the wave, symbolizing autumn. Finally, a lotus plant is located at 6 o’clock, which means winter. In the late winter season, the lotus tent fell into the bottom of the water and naturally sinks into the mud, thereby protecting the precious lotus seeds, and in the spring of next year, the new lotus will emerge from the water. Jaquet Droz presents the clear lotus seeds in the shower with seven diamonds, symbolizing the glory of life blooming under the care of the whole.

J032633270_MAGIC LOTUS AUTOMATON

J032633270_MAGIC LOTUS AUTOMATON

  This naturalistic scene follows the spirit pioneered by Pierre Jaquet-Droz more than 280 years ago and is vividly presented in the form of a cycle of events. The dial of the Koi Magic Lotus Automaton watch consists of three parts. The first part is an onyx hour and minute display that is still, with gold hour and minute hands swimming on it.

J032633270_MAGIC LOTUS AUTOMATON

  There is a crescent-shaped fixed disk surface around it to fix the lotus, reed branches and three floating lotus leaves in different life cycle stages on the timepiece. These objects are all made of large fire enamel, which is set against a white or red gold base.
  This four season lotus picture hangs on the third and last rotatable outer disc surface. The surface of this disk presents an endless stream of water, representing a perfect cycle and the continuous cycle of life. The dense layers of water lilies in the vortex make you feel the still water flowing deep.
  This event disc contains two sublime and extraordinary event scenes. The first is an active koi. Koi is known for its longevity, a symbol of bravery and tenacity, and it swims in the water. Jaquet Droz enables the koi to realize two kinds of movements through a fine-scale miniature movable device: the koi can swing its tail as if swimming forward in the water; it can also float up and down and swim freely in flowing river water And dive down to the lotus leaf.

J032633270_MAGIC LOTUS AUTOMATON

  This koi is hand-carved by gold craftsmen from the brand’s craftsman, echoing the living lotus floating on the water. The petals are made of mother-of-pearl, and the core is equipped with ingenious mobile devices: whenever the lotus drifts to the hour, minute display or under the lotus leaf, a new gem will be displayed, with sapphire, yellow sapphire and ruby ​​staggered . This design is designed to ensure that the same gem does not reappear in the same location in different cycles. Therefore, when the river flows around, the lotus flower heart will change color four times without interest, and the same gem will not appear continuously.

J032633270_MAGIC LOTUS AUTOMATON

  The Koi Magic Lotus Automaton watch is 43 mm in diameter and is available in red or white gold. Each is limited to 28 pieces. On the back of the case, the bridge and pendulum are decorated with unique hand-carved naturalistic motifs, especially the koi and lotus, which complement the dial pattern. The unengraved movement elements are also carefully decorated (round grained, stretched) and manually chamfered. Four patent applications have been filed for this new automatic doll watch, and its dial is more refined than all previous Jaquet Droz models. The movement contains more than 500 parts and its development took more than three years. Thanks to this movement, the Koi Magic Lotus Automaton watch can perform an event scene that lasts more than four minutes, that is, it completes eight full rotations, each of which takes 30 seconds. Power reserve displays are provided at 8 and 9 o’clock, and the progress of this long event scene is indicated by hand-carved and painted red gold dragonflies. The dragonfly moves down gradually to indicate the remaining power reserve of the active scene, and the active scene can be wound up through the crown. When the automatic doll’s power reserve is exhausted, the dragonfly stops on a lotus leaf, ready to fly up again from the center of this rich and colorful river, and reopen the cycle of eternal reincarnation, symbolizing Jaquet Droz) writes a new chapter in history.
  ‘Some watches tell time. Some tell a story.’
  What is Time to Move: Last year, the Swatch Group announced its withdrawal from Baselworld 2019. Then from May 14th to 16th this year, six high-end brands under the Swatch Group: Breguet, Harry Winston, Blancpain, Jaquet Droz, Glashütte Glashütte Original and OMEGA jointly held a new product launch exhibition in Switzerland to display brand new models of this year. At the same time, nearly 200 media from around the world are invited to participate.