Longines, as the official partner of the ‘Gold Coast 2018 Commonwealth Games’, is honored to welcome the Queen’s Baton in a London store. Simon Baker, the elegant ambassador of Swiss watch brand Longines, was accompanied by the brand at the event. The Australian actor also took part in the ‘Queen’s Baton Relay Journey’ with a baton. The baton is responsible for transmitting the message of the Queen Elizabeth II to the athletes. It is now crossing many countries and regions in the Commonwealth until the competition starts in April 2018.
Longines is proud to usher in the 2018 Gold Coast Commonwealth Games ‘Empire Baton Relay Tour’ at the Longines store in Oxford Street, London on Wednesday. At the event, Longines Elegant Ambassador Simon Baker was present to witness the arrival of the symbol of the Games, and the next journey will begin on April 4-15, 2018 on the east coast of Australia.
The ‘Queen’s Baton Relay Journey’ set off from Buckingham Palace in March and was responsible for passing the message of Queen Elizabeth II to a group of athletes, which will be read at the opening ceremony of the Commonwealth Games. The baton is now traversing 71 Commonwealth countries or regions and has covered 230,000 kilometers.
Longines Elegant Ambassador Simon Baker and Longines Vice President and International Marketing Director Juan-Carlos Capelli are honored to participate in this symbolic journey and escort the baton into and out of the brand’s London boutique. The ‘Queens Baton Relay Journey’ will depart for Europe and then to Asia.
Longines is proud to be the official partner of the ‘Queens Baton Relay Journey’. Swiss watch brand Longines will also become the official partner of the 2018 Commonwealth Games to shoulder timing, scoring and announcement of results, as well as the official timing for this large-scale sports event, as well as track and field, gymnastics, rugby and seven Partner for table tennis and other projects.