Compared with previous years, the acceptance of sports watches in the Chinese market is getting higher and higher. I believe this is definitely related to the national sports movement. Friends around me, fitness, night running, night running, yoga yoga, cycling, cycling; practicing boxing, weightlifting, long swimming, marathon … Gyms and dance classrooms have been opened to the streets and alleys, They were all overcrowded. In the 1970s, there was an epoch-making new product in the field of traditional watches, which is the so-called ‘luxury sports watch’. Compared to the mainstream small-size formal gold watches at the time, we generally felt that the waterproof and dustproof, rugged and impact-resistant sports watches were mostly made of stainless steel, which was not so expensive, and the price should be cheaper, but luxury sports watches subverted this. concept. In the latter half of the 1960s, it was the time when Swiss mechanical watches had come to an end and suffering was coming. In 1969, Japan introduced mass-produced cheap quartz watches—precise, thin, cheap, and durable. Mechanical watches faced an unprecedented crisis. The watch factory layoffs, layoffs, and bankruptcies can be described as miserable. Audemars Piguet’s life is certainly not good, but the poor change, the change is made, decided to take a different approach and launch an expensive stainless steel sports watch. In 1972, Audemars Piguet launched the Royal Oak series, which did not follow the rules of the card, making the industry upset. How weird is it? First, its diameter reaches 39 mm, which is unimaginable in the era when small watches dominated. Second, the octagonal bezel is inlaid with eight hexagonal screws to lock the case. The dial is engraved with a square grid pattern. The decoration, the strap and the case are integrally formed. The overall design of the watch is domineering and exposing, which is very different from the round models that were popular at the time. At the end, the watch was made of stainless steel instead of conventional precious metals. Yes, it doesn’t come cheap, almost as much as a gold watch. According to information, the Audemars Piguet Royal Oak model 5402ST stainless steel watch was priced at 3,200 Swiss francs, more than 10 times more expensive than the Rolex Submariner’s 280 Swiss franc. The Royal Oak stainless steel basic model is priced at 133,000 yuan. This watch designed by Gerald Genta, the watch design master, is really outrageous! At first, almost no one was optimistic. However, unexpectedly, it may be that such a move that does not follow the rules of the card has won the market’s welcome and achieved good results, which not only brought Audemars Piguet to life, but also opened up the high-end sports watch market. Today, the Royal Oak series has become Audemars Piguet’s most representative model. About 70% of the brand’s sales each year come from Royal Oak and its later derived Royal Oak Offshore. The Royal Oak Offshore Watch, introduced in 1993, celebrates its 25th anniversary this year. Compared to Royal Oak, the Royal Oak Offshore is larger in size and more masculine-with a thicker bezel and a crown shoulder , Waterproof function is also greatly improved. This year is the 25th anniversary of the Royal Oak offshore model. The watch factory has re-engraved the model 25 years ago. The current Royal Oak watch is almost the same as the prototype 46 years ago. The appearance is the same, and the popularity is also comparable. Royal Oak series stainless steel models are currently out of stock worldwide, especially for the 25th anniversary this year, which is extremely collectible and hard to find. Who would have thought that the bold pioneering work of 46 years ago would allow the brand to make gold for nearly half a century, and the Royal Oak series really can meet the word ‘legend’. Another legend of the Royal Oak series is also related to Jero Zunda, which is the Nautilus series launched by Patek Philippe in 1976. This is a men’s watch with a water resistance of 120 meters. It is also made of stainless steel. It is also an integrated structure of the case and the bracelet. The name Nautilus comes from the Nautilus submarine, and the pincushion design of the watch is inspired by the porthole of the submarine. The slogan of the diving watch that year was: ‘It can be used with both a wetsuit and a tuxedo.’ Nautilus 5711_1A all-steel watch, priced at 218,200 yuan. Nautilus has a round pillow-shaped bezel, and the dial is decorated with horizontal horizontal relief relief , Stainless steel case through drawing, mirror polishing, fogging treatment, to produce multi-level gloss, rigid and flexible, and strong texture. Although it is a diving sports watch, it emphasizes an elegant sporty style and exquisite lifestyle. Aquanaut watches released in 1997 After more than 40 years, Nautilus has released a lot of models, but the original appearance is still original, and derived from the more rough and bold Aquanaut series. The point is that it is also a hard-to-find watch, especially the stainless steel Nautilus 5711_1A junior with date display. The second-hand price is much higher than the price. Wanting to start with the original price or discounted price is simply heaven and earth. The reason is that stainless steel models only account for about 20% of Patek Philippe’s total output, and of these 20%, less can be allocated to Nautilus 5711_1A. It is always the truth that things are rare and expensive. Why buy a stainless steel watch? The big reason is that because gold watches are too expensive to buy, they have to choose stainless steel models, but now the price of steel watches is not far from gold watches, which shows that these legendary models are fatal to watch fans. Have you noticed that the development track of Audemars Piguet Royal Oak and Patek Philippe Nautilus are quite similar? But there is another brand that also makes luxury sports watches-Vacheron Constantin. In 1977, on the 222th anniversary of Vacheron Constantin’s birth, the brand launched a stainless steel sports watch called 222. The watch designer is another master designer, Jorg Hysek. It is also made of stainless steel. The case and bracelet are integrally formed, but the case tends to be a barrel shape. The round bezel is serrated. At 5 o’clock on the case, the brand’s Maltese cross is engraved. The horizontal and vertical series of big three hands with date display stainless steel models, priced at 156,000 yuan. Interestingly, the original Royal Oak, Nautilus, 222 watches were equipped with Jaeger-LeCoultre 920 ultra-thin self-winding mechanical movement. Production ceased between 222 and the mid-1980s. In 1996, Vacheron Constantin officially launched the Oveaseas series, positioning high-end sports watches, and transplanting many 222 watch design elements. In 2004, it was revised across the world. The size was increased from 37 mm to 42 mm. An anti-magnetic soft iron was added to make the watch anti-magnetic. In 2016, the third generation of the third generation was released. The basic model size is 41 mm. The bezel of the bezel has changed from 16 to 12 teeth. The appearance is more rigid. It also has the function of quickly changing the stainless steel chain, belt or rubber strap. This is the model currently on sale in the store. It emphasizes the spirit of travel, has a 25,000 Gaussian anti-magnetic capability, and is replaced with a self-produced movement with the Geneva mark. Therefore, the case back is also designed with a transparent bottom. The vertical and horizontal series of luxury sports watches born in the 1970s are basically the above three series, but there is a watch that can be described as ‘halfway to kill gold’ because its design and the Royal Oak designed by Jero Zunda are really It’s too ‘brother face’. A 42mm Laureato stainless steel watch with a price of 76,100 yuan for a belt and 81,900 yuan for a steel chain. In 1975, Girard-Perregaux launched the Laureato laurel series watch, which was also equipped with an octagonal bezel on a round case. The case and the bracelet are also integrally formed, but the difference is that it is equipped with a quartz movement developed by Girard Perregaux. The watch was designed by an Italian architect and inspired by the Dome of the Flower Cathedral in Florence. In 1984, Laureato was renewed and replaced with a mechanical movement. In 1996, Laureato was renewed and established a luxury sports style. In 2016, to celebrate the 225th anniversary of the brand’s founding, the Laureato collection is fully back. In the past two years, Laureato styles have gradually improved, including men’s and women’s watches, mechanical or quartz movements, a variety of sizes, colors, and material choices. In addition to the basic models, there are tourbillons, chronographs, skeletons, skeletonized flying tourbillons This version became the brand’s main watch series. The Laureato series contains a large number of original pictures, some of which are from the brand. Anyone may not use them without permission. Please contact us for permission to reprint.