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    Jacques Dro Exhibited The Brand Heritage Treasure On June 21, 2012

    This project originates from the Musée d’art et d’histoire de Neuch & acirc; tel, a precious collection with a history of more than 100 years: Pierre · The automatic doll machine made by Pierre Jaquet-Droz and his son Henri-Louis Jaquet-Droz aims to provide the public with a deep understanding of the world of creative genius and automatic doll machines.
        To this end, the Musée d’art et d’histoire de Neuch & acirc; tel, the Musée d’art et d’histoire de Neuch & acirc; tel, the Musée international d’horlogerie de La Chaux-de-Fonds and Le Locle Watch Museum-Montée (Musée d’horlogerie du Locle – Ch & acirc; teau des Monts) jointly held an exhibition to pay tribute to the three watch geniuses of the 18th century, these three watch geniuses are: Pierre Jacques-De Pierre Jaquet-Droz, his son Henri-Louis and their partner Jean-Frédéric Leschot.
        To this end, the Musée d’art et d’histoire de Neuch & acirc; tel, the Neuchatel Museum of Art and History, and the Jaquet-Dro from the mountains of Neuch & acirc; tel Droz and his sons enjoy the reputation of genius inventors and business geniuses. Their fame has spread throughout Europe and the world. Their works are luxurious and luxurious, with subtle elegance, including jewellery equipped with micro-mechanical devices, musical watches (such as timepiece birds), automatic doll clocks and automatic doll machines.
        To this end, the Musée d’art et d’histoire de Neuch & acirc; tel, the Neuchatel Museum of Art and History, La is a genius of Jaquet-Droz and Leschot, And show the significant impact of its design concept on today’s scientific achievements. The three museums work together to bring together the original collections and combine the exclusive collections lent by private and public institutions to present a wonderful exhibition for visitors. The exhibition will be held in three museums in three languages ​​(French, German, English) at the same time. It will perfectly combine art and technology to lead visitors into a world tour that continues from the 18th century to the present. Robot Dolls and Miracles: Jacques Droe and Reso
        Who are Jaquet-Droz’s father and son and Leschot? How do they create their own business? How did they start from La Chaux-de-Fonds and gradually conquer Geneva, London, Paris, and even the world? What role does the automatic doll machine play in its design known for luxury? More broadly, how did the 18th-century automatic doll machine become a tool for scientific and philosophical research? How are automatic dolls connected to robots today and in the future? The above questions will be answered one by one in the exhibition of the Museum of Art and History in Neuchâtel (MAHN- Musée d’ art et d’ histoire de Neuch & acirc; tel). Automatic doll machines and miracles: dynamic gestures … stunning mechanical devices:
        Automatic music installations are the focus of this thematic exhibition. Exhibits include: automatic doll music boxes, hand-operated organs, automatic playing instruments, and a variety of musical clocks and table clocks. In addition, there are automatic ‘celestial bodies’ such as mysterious clocks, permanent motion devices, planetary instruments and complex astronomical indication clocks, which are breathtaking. Visitors will be amazed and fascinated by this temporary exhibition held at the International Watch Museum. Automatic doll machines and wonders: luxury and pocket masterpieces
        Since the second half of the 18th century, the pocket music installation industry has risen. Pierre Jaquet-Droz and his son Henri-Louis dominate the field in this area. The exhibition will show how Jaquet-Droz watchmakers and their heirs have inherited this tradition from generation to generation. Mechanical miniaturization allows watchmakers to add a variety of decorations (such as watches, bird cages, snuff bottles), timekeeping birds, music boxes or event stages. They are also good at making automatic doll machines and small mechanical animals. Miniatures and elegance are the subjects of the MHL-Musée d’ horlogerie du Locle exhibition.
    Jacques de watch & clock co.
        Since joining the Swatch Group in 2000, Montres Jaquet Droz SA has carried forward the expertise of the founder Pierre Jaquet Droz and has continued to write the brand Legendary history. Today, the values ​​of elegance and willingness to travel in the Enlightenment era are still the core philosophy of the brand. This time around Pierre Jaquet-Droz, his son Henri-Louis and his partner Jean-Frédéric Leschot The exhibition is an indestructible and close connection between the Enlightenment and the third millennium … Against this background, Montres Jaquet Droz SA hopes to support the Association of Automatic Doll Machines and Miracles Organize this wonderful exhibition. ‘Pierre JAQUET-DROZ’ (The Writer) (1774)
        In 1774, Pierre Jaquet-Droz (1721–1790), his son Henri-Louis Jaquet-droz (1752–1791) and Jean -For the first time, Jean-Frédéric Leschot (1746-1824) displayed three automatic doll machines at their watchmaking factory in La Chaux-de-Fonds: writer, musician and The painter, these three treasures are currently in the collection of the Musée d’art et d’histoire de Neuch & acirc; tel. At the time, there was also a large mechanical device called ‘La Grotte’. Unfortunately, it has been lost for a long time. The exhibition was a great success. The audience came from all directions. Jaquet-Droz’s timepieces are often decorated with flute or small automatic doll machines. The quality, precision and complexity have long been known in Europe. The success of this exhibition eventually opened up the international market for Jaquet-Droz. The automatic doll machine exhibited in 1774 has since become its best publicity and marketing tool, and has made a significant contribution to the international development of the brand.
        ‘Writer’ is the first automatic doll machine created by Jaquet-Droz. Pierre Jaquet-Droz started to create this work in 1768, and has been concentrating on exquisite mechanical devices, and has continued to explore in the field of bionics and motion simulation. Jean-Frédéric Leschot contributed to Pierre’s work. Later, Henri-Louis Jaquet-droz improved the device. This automatic doll machine is about 70 cm high. The little boy sitting on a stool is holding a quill and writing at a mahogany wooden table. Its mechanical device is undoubtedly the most complicated of the three automatic doll machines. It is unique in that it can control the program, the little boy can write 3 lines of text, a total of 40 characters. The little writer clenched the quill pen in his right hand, dipped the ink lightly, and rushed word by word on the moving white paper, and blinked his head during the writing process. Jacques Dro and China:
        As experienced entrepreneurs, since 1774, Jaquet-Droz and his sons have traveled to Europe with their automatic doll machines, and they have been exhibited in many European royal courts. They were once Louis X in Paris. Guests of the Six Royal Family, Brussels Royal Family and Dutch Royal Family.
        London played a pivotal role in the 18th century watch industry. Since 1775, Henri-Louis Jaquet-Droz has set up a ‘mechanical stage’ here. Audiences must pay tickets and enjoy Watchmaker’s superb skills and creativity. He met many watch dealers here, including the famous James Cox, whose sons distributed watches in Guangzhou, China, and Duval, who was good at trading with China ( Duval) family. Henri-Louis Jaquet-Droz established a watchmaking factory under his sole authority, producing watches mainly for China. In 1783, Henri-Louis left London and settled in Geneva with his partner and successor, Jean-Frédéric Leschot. London watch factory entrusted Henri Maillardet to manage.
         The products of these two watchmakers are mainly targeted at the Asian market. Due to the lack of detailed information, the relevant production details are difficult to reproduce. According to a rough estimate (existing archives), about 650 products were sold between 1781 and 1810, of which two-thirds were sold to China, but the specific output is difficult to determine. The sales list lists the types of specialty products: watches, snuff bottles, perfume bottles and shrines, all of which are sold in pairs. The list also describes the material of the product, and sometimes mentions mechanical devices, and indicates decorative characteristics: enamel, precious stones, musical time birds, musical melody, etc. Products are shipped through a network of brokers, transporters and insurance companies. And shipping routes change over time. For example, during the French Revolution, trade between France and Britain was interrupted. Jean-Frédéric Leschot in Geneva has played an important role since 1784. He is responsible for product perfection, assembly, packaging, shipping and ensuring delivery to London. The products were then sold to China by watch exporters. After the death of two members of the Jacques-Derault family, Jean-Frédéric Leschot continued to produce until the early 19th century.
    The Jaquet Droz Magician
        During the Enlightenment, three realist masterpieces were born in the watchmaking workshop of Swiss watchmaker Pierre Jaquet Droz: three mechanical puppets named musicians, writers and painters. The three robotic puppets that once swept the European royal family have now become immortal legends, and they are treasured in the Musée d’ art et d’ histoire de Neuch & acirc; tel in Neuchâtel, Switzerland.
        With the goal of reviving this exquisite mechanical craftsmanship, Jaquet Droz created a new robotic figure: the magician. This mechanical device consisting of 1437 parts took 6 months to complete. It is a true technical gem, with more delicate and precise craftsmanship, bringing unprecedented surprises to brand proponents. The collection of all kinds of craftsmanship, showing the beauty and beauty, has always been Jacques DeRoot’s specialty. This specialty runs through the entire process of designing and manufacturing the robot puppet, and it is even more exciting and charming.
        The key action of the magician’s puppet is: when his head is turned from right to left, his eyes are very realistic, and he looks forward in harmony. When his arms move, he drives his hands and takes out the bells one after another as a trick. He can also shake left and right to transform a bird from the table. The magician has keen action and vivid eyes. The hand-crafted and detailed bird shape is exquisitely realistic and can be rotated freely. When birds fly lightly on their wings, bird tails and bird pecks also move naturally, as if they are about to sing.

        The magician doll that condenses Jacques Dro’s craftsmanship is undoubtedly an extreme handicraft made from a variety of precious materials, such as gold, ebony, and exquisite mahogany, which brings unique beauty to the work. Of course, the magician dolls made by hand are also full of extraordinary magic that swept the royal family. More importantly, this work proves that happiness can cross the limits of time and space.

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    Jaeger-lecoultre, Accompanied By Zhao Wei To Create A Foreign Chinese Flavor

    On July 22, ‘Chinese Restaurant’ was the premiere of the youth partner management experience program launched by Hunan Satellite TV, which has received widespread attention and love. As the spokesperson of Jaeger-LeCoultre, Zhao Wei was the first guest of the reality show and became the ‘shop manager’ of a Chinese restaurant. In the show, the stars used all their abilities to pride themselves on the taste of China in a foreign country.

    Zhao Wei wears Jaeger-LeCoultre Rendez-Vous Night & Day date series ladies day and night display stainless steel watch to participate in the ‘Chinese Restaurant’ program

    Jaeger-LeCoultre Rendez-Vous Night & Day

       Although in real life, Zhao Wei has no experience in opening a restaurant abroad, but her performance on the show is really eye-catching. Whether it is task assignment, item procurement, cooking and cleaning, all show their ability and responsibility as ‘shop manager’. At the same time, with the fiery broadcast of reality shows, celebrity dressing and accessories have become a topic of discussion. The style of Manager Zhao participating in the reality show this time, from gentle and elegant, to sweet girls, to youthful fashion, accompanied by a delicate watch from Swiss fine watch brand Jaeger-LeCoultre on his wrist, lighting up the overall shape It also has stable functionality.

    Jaeger-LeCoultre Reverso One Duetto Moon (white strap on show)

    Jaeger-LeCoultre Rendez-Vous Night & Day Women’s Day and Night Display Watch (Pink strap on the show)

       One of the watches that frequently appeared on Zhao Wei’s wrist was the Jaeger-LeCoultre Rendez-Vous Night & Day women’s day and night display watch. This sophisticated watch inherits Jaeger-LeCoultre’s consistent manual watchmaking process. The dial is silver with a guilloché pattern and black shift print numerals that complement the stainless steel bracelet. The outer ring is set with sparkling diamonds for understated luxury. Jaeger-LeCoultre accompanied Zhao Wei along with ‘Chinese Restaurant’ to bring the food culture and connotation contained in the taste of China to travellers in other countries.

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    Meidu Wedding Pair Watch Witness The Eternal Love

    Anniversary night, when the gold list was titled. Marriage is the number one priority in life and a watershed in life. On this day, when you wear your ring finger across your fingertips and look at each other’s affectionate eyes, you will definitely remember the bits and pieces since you met, whether you are old, sick, or rich or poor. There are bitterness and sweetness, the minutes and seconds spent together are worth remembering, time has become the most eternal love token. A beautiful watch that draws inspiration from the classic architecture passed on to the world, injects new interpretation into time, presents the new soul of the watch, and becomes the most powerful witness of love. May the years be quiet and the truth last forever.
    Bruner Series Gold Diamond Pair Watch

     The Chrysler Building in Manhattan, a landmark building in New York, has witnessed beautiful love after love in countless movies. Now it has become the source of the creation of the Mido Bruner series of watches. While perfectly combining art and watches, it uses the instantaneous inspiration to build a magical magnetic field of love and conveys the concept of modern love beyond classics. It is the love story if there is nothing, it is the love story of fashion men and women in the metropolis, and it is time to witness the eternal love.
    Bruner Series Gold Diamond Men’s Watch
     Bruner series men’s watch 316L stainless steel with PVD rose gold case inherits the low-key geometric building structure popular in the 1930s. The simple shape makes it visually more architectural tension. The bezel curve is harmonious and soft. The hands wrapped in rose gold engraved the spire of the building straight into the sky, piercingly pierced the New York skyline, and it was more agile and smooth under the sapphire mirror. The 12 high-quality diamonds that are carefully embedded in the dial symbolize the four seasons of December, and at first sight, the feeling of enthusiasm still exists. Water-resistant to 100 meters, equipped with a COSC-certified astronomical automatic movement, making Mido go one step further in the field of astronomical-certified watches, providing a more accurate time guarantee. With the understanding of unique shapes, simple design and the pursuit of detail, the Golden Diamond Men’s Watches in the Mido Bruna series have become a unique work, like the emotions in the world. Although there are always similarities, each Part is the purest expression from the heart, conveying the most precious intention.
    Bruner Inter-Gold Diamond Women’s Watch
     The rose gold case of the Bruner series gold diamond ladies watch is wrapped with a 33 mm diameter dial, just like the light reflected from the windows of the Chrysler Building, showing the modern artistic style of architecture. The stainless steel strap with folding buckle makes this diamond watch more elegant and feminine. The workmanship is exquisite and exquisite, reflecting the unique taste. The silver dial is decorated with 12 carefully cut and polished diamond scales. It is as timeless as the most sincere emotion in the heart. It is more shiny under the sapphire mirror. The transparent bottom cover design Let you enjoy the operation of the Seiko meticulous movement engraved with the Mido logo, as if the most true heart and the most sincere words are transmitted in the most direct way. The hour and minute hands covered with PVD rose gold show perfect cohesion and complement each other, warming like the sun, protecting the eternal emotional light, as if confirming and praising the lasting and immutable part in the alternation of time. True love.
     More information about Bruno series of Mido watches: Mido Belem Celli III series uses a simple design and superb craftsmanship to outline a pure and timeless beauty. Mido believes that creativity is always expressed by simple and strong contrasts: when the glass dome of the arcade of Emmanuel II of Milan shines under the blue sky, the minimalist arc reproduces the classic architectural aesthetics. It is the precise beauty of time that has given Mido Belem Celli III series inspiration and life to the watch, so that the hands can tell the love story in the rotation.
    Belem Celli III Men’s Watch
     The Belem Celli III watch series reveals noble qualities in a clear and subtle way with elegant lines. The watch is chilly, high-quality stainless steel surrounds the perfect arc, casting a wide field of vision with a diameter of 39mm. This is the steel skeleton of the arcade of Emmanuel II. The elegant arched arc creates an infinitely extended visual experience. , Mapping endless true love. The use of the observatory-certified automatic movement strengthens the practical functions of the watch, and at the same time makes the architectural art brilliantly displayed, without losing the profound connotation of its practical spirit, like the simple and precious feelings of lovers. This watch is designed with a hemispherical sapphire crystal, which allows the Roman scale readings to be accompanied by classic elegance, and the white dial is full of charm. The recessed crown design makes the appearance of the watch more elegant and shapely. When the classic elegance and the beauty of technology are reunited, the Belem Celli III series of observatory men’s watches reproduce the charm of Swiss watchmaking technology, and always record every bit of true love between lovers.
    Belem Celli III Diamond Women’s Watch
     In pursuit of the accuracy of time expression, the Belem Celli III women’s watch brings the elegant and authentic appearance of female consumers, while offering the authentic Swiss mechanical quality, like the purest expression of true love among lovers. The Belem Celli III series ladies watch showcases the arcade’s infinitely symmetrical arc design lines on the wrist. The simple moments are perfectly arranged on the solid arc-shaped dial. The unique gum pattern in the center of the dial is filled with retro and timeless breath. The concept of wireless extended symmetry is re-interpreted and complements the Roman numeral scale, showing a peaceful and mellow texture, and retaining the most sincere emotions among lovers. The hour, minute and second hands are cut with beveled diamonds to capture the sweet flowing light and shadows during quiet walking. Excellent movement, simple and elegant design and powerful functions, the Belem Celli III Diamond Women’s Watch expresses the insistence and inheritance of Swiss Mido’s delicate watchmaking process with delicate texture, even if time flies, Mido Belem Celli III women’s watch will also be an accurate expression of time, will always be true love in your wrist.
     More information about Belém Celé series: In 1918, the experienced and talented master watchmaker George Sharon founded the Swiss Mido in Zurich, Switzerland. Its name comes from the Spanish ‘Yo mido’, which means ‘I measure’. Mido aims to make a watch that perfectly combines practical functions with unlimited value. MIDO entered China for the first time in 1938, when it was called ‘meter’. In 2000, MIDO entered China again under the name of ‘Meitu’ under the SWATCH Group.
     Real design is more resistant to the flow of time than the trend of the moment. Swiss Mido draws inspiration from classic architecture, and interprets the philosophy of time and space art together with the architecture, and wears eternal architecture with inspiration and creativity on people’s wrists: from the Great Wall of China to the landmark building of New York, from the ancient The Colosseum from Rome to the Arcade of Emmanuel II in Milan, from the Sydney Harbour Bridge to the Rennes Opera House in France to the Eiffel Tower … Medieval designed the Great Wall, Bruna, Perfect, Berencelli, helmsman, commander and other series of watches, they all have a classic design to accurately interpret the ‘inspired to create eternity’ brand motto.
     While emphasizing timeless design, Mido is also one of the brands of choice for Swiss official observatory-certified watches. For nearly a century since its birth, Mido has always insisted on manufacturing 100% Swiss-made watches with high-quality materials, precise movements, excellent waterproof performance, and long-term ownership. The Swiss Mido watch is no longer a mechanical product that simply records time, but a symbol of taste and a timeless interpretation.

  • watches

    2012 High-end Watch Slow Slowly Seeking Progress

    Bur Watch’s new female spokesperson, mountaineer Edurne Pasaban
    Jazz Master Watch
    Certina Smart Series
    DS MULTI-8 all black watch
    This year is the eighth year that Certina has cooperated with the Sauber team.
    Raymond Weil Free Knight will dazzle black watch
    Boer engineer hydrocarbon series ceramic medium
    HayThe CEO of Swatch Group, the world’s largest watch manufacturer and distributor, Nick Hayek, said recently that sales of the Group’s high-end watches in China slowed in 2012 and the focus will shift to the mid-market. For many watch owners, the word ‘slowdown’ seems reluctant to mention it, fearing that the action will be slightly slower, and they will be completely forgotten by the impatient Chinese customers. In fact, ‘slowing down’ does not mean ‘putting down’. Mo is nervous, but just breathes a little in his busy life. Text / Chu Jing
    Hamilton, the perfect combination of American style and Swiss craftsmanship
    Every year in Basel, watch editors and journalists flying around the world can quickly enter the working state. Naturally, the big Hamilton aircraft hanging at the station is the only one. Founded in the United States in 1892, the Hamilton Watch is the perfect combination of a free-spirited American spirit and a refined Swiss craftsmanship. In addition to its outstanding performance in the field of aviation watches, many cooperations with Hollywood have made Hamilton one of the most American-style brands.
    In recent years, with the pace of entering the Chinese market, the brand has also begun to enter the Chinese film industry. In ‘I Know Women’s Heart’ which was released last year, Andy Lau’s aviation helicopter series worn in the film has won the favor of many movie fans and ‘Han watch’ fans. ‘Married to a Hundred Percent Man’, which was released some time ago, Zheng Zhongji and the Jazz Master series explained to us what is called ‘One Hundred Percent’. As a family classic, the Jazz Master has a simple and low-key appearance, known for his tough atmosphere. It is equipped with the H21 movement independently developed by the brand, revealing the classic and stable temperament from the inside out.
    Certina, a cost-effective sports watch brand
    Brands of the Swiss watch group are concentrated in Basel 1, each brand uses every effort to decorate its own booth, and hopes that through the display in the exhibition hall, viewers will be able to understand the brand’s DNA at first glance. Certina’s most dazzling ‘logo’ is the cool F1 car in the exhibition hall, which highlights the brand’s inherent sports genes.
    Certina started in 1888 and became a member of the Swiss Watch Group in 1983. It is a mid-range sports watch brand in the group. The biggest competitive advantage in the market lies in its high cost performance. The retail price is between 3000 and 15,000. This price is quite close to the people.
    Sporty style and dual insurance ‘DS’ system are the two most important labels of Certina, and it is the capital that can show its magic in the three major fields of water, land and air exploration. The brand’s sporting style is reflected in its cutting-edge sports: In 2005, Certina married the world Formula 1 car and became the global official partner of the Sauber Petronas team.
    全新 The new models of kinetic energy, masters, intelligence, champions and other series introduced this year also reflect the unique style of the brand’s classics and sports. Friends who like to travel and exercise will definitely be particularly interested in the new Smart Series DS MULTI-8 all-black watch launched by Certina.
    The new model is equipped with the same ETA 8 analog digital quartz movement as the original smart series. It has many practical functions, such as ‘switchable’ time zone display, full calendar information, alarm, countdown and countdown timer . The all-black dial is both sporty and stylish, and can also be used for formal occasions such as business, which confirms the biggest advantage of Certina’s ‘high cost performance’.